Sunday, June 27, 2010

Francisco and Parq

There’s no need for playing games. I only really noticed Parq the precise moment that Parq informed me that it had noticed me. It’s that old mental process (and so human) that makes us give back to those that treat us nice. Like the overdosage of sympathy that we start to feel about someone that gives us a sincere compliment or that shows availability to help us, it was also after Francisco proposed me an interview that I got more interested in perusing those pages. And, funny enough, that's where it all starts, in the sense of touch. The feeling is good, and so are the paging and design. But truth be told, of all magazines dedicated to urban fashion and culture – that could only be a more complete way of saying “style”(because "style” is not only defined by what we wear, it's a generic attitude glued to an aesthetic assumption by which behaviors and desires are oriented) – we couldn’t expect otherwise. But it’s not only the cover that works well. The content does too. Like a boomerang, with a starting and ending point at fashion and going through architecture, design, cinema, music and any other form of art. Even the advertising seems to be ruled by higher standards of quality or simply good taste (if you think I’m exaggerating, just check out the magazine and then we'll talk). But for some people this publication can pose a serious problem – it’s free. As we well know, a vast majority of the population only values the products and services for which they have to pay but I don't remember ever seeing someone making a comparison between the quality of the Berardo Collection and what they are (not) charged at the entrance... Parq is good. There! And you can find it in some of the hippest places in Lisbon. In stores, coffee shops and artsy venues. And also in Oporto, Coimbra, Aveiro or Évora. And I can only congratulate Francisco Vaz Fernandes and all those people that collaborate in Parq. Oh, and by the way Francisco, I wasn’t the only one to be convinced. My mother became a fan too

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