The idea of the business cards followed me since the beginning. I thought it would be nice to deliver a business card to the people I photographed or approached with the intent of photographing. No more papers, pens, “please write here on my back”, “It’s a “The” before “tailor””, “not “Lisboa”, it’s L-i-s-b-o-n” etc, etc. The process would become simpler and definitely more elegant. On the other hand we were in January (2009), I had only published half a dozen posts and I wasn’t sure if this idea, that would probably only last a month, was worth so much trouble. Anyway the cards were created first. The answer came later.
Rui Quinta is not only “the guy that created the cards”. Rui was one of the few friends I talked with before starting The Lisbon Tailor and the one who said “great idea, go for it” etc, etc. That’s one of the many reasons why his number is the first I call when something good happens regarding this blog. That’s one of the many reasons why I will keep on calling him. Because, once again, Rui is not only “the guy that created the cards”. Rui is the friend I call to ask “do you have any Tailor business cards with you?” when I realize I have next to me Ricardo Espírito Santo Silva Salgado (the Chairman of the Bank where I work) who is more or less to me, please forbid me the exaggeration, like the Pope is to any Roman Catholic. Rui shows up two minutes later with half a dozen cards and allows me to make a true fool of myself as I present [myself] as a subordinate to my supreme boss and talk a little with him about this project that has nothing to do with the financial world. Because I believe that, when used with caution, silly acts help us triumph. Because it’s the acts, silly or not, that this blog is made of. And since I’m already making a fool of myself, I must do it with style. If the silly part is on me, at least now you know where the style comes from.