Sunday, May 1, 2016

Blazer jackets & sport jacket

wesley prince of wales blazer (casual) 1 windowpane burgundy blazer 2

It’s not only concepts that are mutable and dynamic. So is our vision of them. My perspective of the sport jacket is quite different today from what it was a dozen of years ago. There was a time when I considered it a superfluous extravagance of those who wore it. Like the guy that started using part of his work suit on Sunday afternoon or, even worse, that anticipated its use on Friday and Saturday nights. But what we wear isn’t simply a free exercise on how to cover the skin. Our attire carries with it a set of symbols and signs, that whether we like it or not, serves as a communication platform with those we meet everyday. According to Durkheim this is what is called "social facts". Something external that is imposed on the individual. Like a collective standard that is applied regardless of his will. When a brand conceives a piece of clothing it’s not only providing a beautiful vision to a potential customer. It's also selling an image, a concept and, some times, a dream. And from the moment we buy that piece, we're also consuming the concept, the image, the dream and whatever that piece transmits. This works for the clothing, cosmetic, auto or food industries. Because what’s at stake here is not merely the rag with which we cover our body or the service that we receive, but also where those items take us.

Yesterday a blazer would make me feel tacky and I considered (well, I still do...) a low-cut t-shirt the best thing ever after the invention of the wheel. Today, the informal tone with which I treat the piece of clothing that names this post, makes me feel even more elegant and sleek. For a more rural look I can add it some tire boots, or folded hems for a younger aspect. Here’s the truth: in the presence of a woman the jacket makes me feel, not necessarily older (let’s face it, we all politely refuse that adjective), but possibly wiser, interesting and charming or any other attribute socially valued and usually associated with older men. And we all have the right to dream. I don’t pay much attention to the type of press that tries to impose life styles and consumer trends directed to those people with significantly higher bank accounts than mine. On the other hand, why the hell can't I wear something that will make me feel like a million dollars? Will that make me a frivolous person? Like Jorge Palma’s music: “In the land of dreams you can be who you are and no one will hold it against you. In the land of dreams everybody is treated equally by everybody.” All I know is… from an aesthetically point of view, in this precise moment, my enchanted vision of life includes a table in front of the water, be it a river or the sea, naked ankles and an evening breeze that is only bearable wearing a sport jacket. What about you?

Sunday, April 24, 2016

Why Mr. Porter needs inspiration from J. LISBON

Let me introduce you to the most unique online store you’ve ever seen: J. LISBON. I could choose any one of the hundreds of great pictures you can find there but it’s much more fun to do it in a different way: picking a Mr. Porter’s picture from Lisbon.

Mr. Porter is the world's biggest menswear online store. But I really believe J.LISBON is the best. This image (from Mr. Porter, taken in Lisbon) is the precise type of street style picture that makes J. LISBON different than any other online store. Because trying out a product is more than just looking at a headless model photographed against a wall. It's finding the garment through the same standards and visual contexts in which we will be living with it. It's being able to imagine what it would be like if we wore it (click here and you'll see what I mean). And yes, a Portuguese background does help and guess what… apparently Mr. Porter feels the same

Discloser: J. LISBON is my online store. That’s not the reason why I say it’s the best menswear online store. But that’s the reason why I can personally guarantee that both the product and the service are great. Anyway, that’s your call to make and that’s the reason why you should have this information