Friday, July 31, 2009
Wednesday, July 29, 2009
Off I go
Sunday, July 26, 2009
Friday, July 24, 2009
Thursday, July 16, 2009
Aninhas
I show some photos to my sister with the same excitement with which, until very recently ago, before an important date, I was in her room to ask "do I look fine?” My sister recognized Aninhas, she did her the only single braid that she had in her hair. And she answered to me:
Tuesday, July 14, 2009
100 posts and counting – Clear blues rectangles over gray background

It seems fair that I leave here a few acknowledgements. I should admit that it (still) is more fun for me to write for 1000 or 2000 people that for 100 or 200, to know that people liked my pictures and my writings and a number of parallel statements that, I believe, resume the feedback I get from comments, Facebook or e-mail. First of all, two fraternal thanks. The first one goes to Mário Fazendas, for his brilliant translations, that as you will see later have brought me great joys. Going through The Lisbon Taylor, the criteria is pretty simple. The translations that impress you the most are from Mário, and the ones that have at least half a dozen mistakes have been made by a consortium between me and Google Translator. To another good friend of mine, Rui Quinta, among other things, I thank him for the nicest business cards I have ever seen (capable of making Christian Bale in American Psycho sweat like hell), making it possible for the people I approach on the streets not to think of me as a disturbed guy kindly asking them to be a part of his blog.
I would also like to thank Time Out, TVI 24, SIC Mulher, This Is Our Thing, to Sancha Trindade and the coverage on Meia Hora and Time Out again (the hand that first feeds you is always the one you’ll never forget) for, in such distinct ways and through different resources, having shown a genuine interest and contributing for the revelation of the Taylor. Not forgetting all of those that were creating links and publishing posts about The Lisbon Taylor on their blogs. I would also like to thank Fashion Real Street Star and Shopping & Shopper for allowing me to find out that “global village” is not only a mere theoretical concept. I give special emphasis to the 3 monthly pages that Shopping & Shopper (a bilingual magazine, based in Beijing) plans to save for my work, in what was, up until now, the most striking proposition I’ve ever received. But more important, I’d like to thank to all of those that visit me regularly, especially those that are telling what they feel; and more than anything and anyone I’ve mentioned, to those that are pictured here, because without them… there wouldn’t be a Taylor.
All I have to do now is to dedicate a few words to the picture of the day. However, today exceptionally, this blog is more important than its guest. I can only say that, some day, the author of this all would have to be in the same place as were the ones he comes across with. The photo is from João Vieira.
Sunday, July 12, 2009
Two sides of a same elegance
Thursday, July 9, 2009
La Chemise Lacoste – my father's legacy
I think my dad has always been there for me more than most dads can be. Today still… as I’m about to get into my 30’s, he’s still the person with whom I’ve spent more hours holding hands, the one I went to the cinema with more often, and probably, with whom I’ve stayed longer watching a Lacoste window. I grew up watching my dad using and abusing that Crocodile and I still recall the day that, in the middle of Downtown, we bought my first polo shirt.
“You never really own a Patek Phillippe, you merely take care of it for the next generation.” This is probably the nicest advertising slogan I know. Let truth be told, something that is good for a luxury watch will hardly apply to a piece of clothing. But in my group of friends, I’m not the only one having the privilege of wearing a Lacoste polo shirt that has already belonged to their mother or father. And I just can’t remember another kind of cotton piece that can be washed 20 times each summer and can still hold on to the same rhythm for 30 more years. But I’ll go further, just a little bit further…
Since my teens, I’ve lost my fixation for brands and, above all, for the exhibition of its most distinctive elements. But there is one of those elements that has always resisted to my maturation – the Crocodile. I’ve never told this to anyone but I have a pair of corduroy trousers with the Crocodile stitched on, and when I wear them, every time I pass by a mirror, I always make sure that the pullover I’m wearing doesn’t hide my dear Crocodile. I don’t do it for the status (besides…the Crocodile can be found in a promenade in Saint-Tropez just as it can be seen on the toughest neighbourhoods in the outskirts of Paris); I do it because of a certain je ne sais quoi that I can’t find in me without it (after all, isn’t this the main goal of Marketing? Designing products with such attributes with which the consumer can feel identified?) For some reason, Lacoste is the most counterfeited brand in the whole world. For some reason, I wore those trousers on my first date with my girlfriend.
I still remember the satisfaction of carrying the bag – “no Dad, let me take it!” – with the white Polo shirt, just imagining how it would look on me the next day. Only now I start to realise that the first years of our lives are the most important. And only now, that my hair is starting to fall and what’s left of it is starting to have white shades, I go back to those days when the father figure is our hero and I understand that, like it or not, for good or for evil, that story about primary socialization (give or take) is really like this – it marks us forever.
The other day a friend told me that one of the things that led him to study Arts was his mother’s impressive talent for drawing. I didn’t tell him, but I’ve noticed that I’d never heard him talk about his mother legacy with such pride. Me and Rui, we have the same age, we’ve studied in the same school and we’ve fought for the attention of the same cute teacher (of the same school)… it doesn’t intrigue me that now we look over our shoulders the same way. For all of this and something more, it will be no surprise that even before my son can wear that red polo shirt you see in the picture, his mother, right in the middle of her pregnancy, will indulge me by wearing one of those beautiful piquet dresses, almost as timeless as the famous Polo 1212. Fetish? Maybe. Father legacy? Definitely. Marketing credit? Hell no… it’s Lacoste.
Tuesday, July 7, 2009
The Nailhead suit pattern - Queluz National Palace
When, 2 months ago, I wrote that the gray suit would be possibly my 2nd choice (after the dark blue and before the 1st chequers jacket) I was specifically imagining this nailhead light gray suit, ideal in a warm and sunny day
Sunday, July 5, 2009
Harlem 1981, Lisbon 2009
I don’t know if in another day I would have stopped to address Edson. Maybe yes. maybe not. Yesterday I didn’t hesitate. The revival move me, Edson took me back.
Thursday, July 2, 2009
Wednesday, July 1, 2009
Tuesday, June 30, 2009
White jacket & white hat
Thursday, June 25, 2009
Fashion & Countryside
Wednesday, June 24, 2009
Monday, June 22, 2009
Sunday, June 21, 2009
Ericeira - Mr. Nicolau
Thursday, June 18, 2009
Wednesday, June 17, 2009
Monday, June 15, 2009
Sunday, June 14, 2009
The lovely contrast between glasses and tattoos
Thursday, June 11, 2009
Fashion and motorcycles
p.s. - did you liked the scooter? click here to know more
Monday, June 8, 2009
São Paulo in Lisbon
Thursday, June 4, 2009
Letter to Manel (Uniforms and Identities)
Some have the capability of intimidating others just for their presence, some have the ability of stopping traffic just for their walk and some have the virtue of never letting themselves be extinguished by what they’re wearing. When we’re wearing a uniform, we always loose a bit of ourselves for the piece of garment we wear. I’ve always felt a little bit less me every time I had to wear one. As you can imagine, for a guy that thought about doing a blog about rags, wearing the rags he didn’t choose can be particularly itchy. But you, Manel, you simply said to me “Sure you can shoot, I’m just doing my job”.
You sure were, Manel. And everybody looking at you could realize that if you wore a tuxedo for an evening out or bathing shorts on the beach, they would always see you. But me, I seem to pass through a multiplicity of egos when I go between coat and tie from Monday to Friday, and a baseball cap and a tank top shirt on the weekends. “Sure you can shoot, I’m just doing my job”. Yes you are, Manel, but all I’m asking is for you to give a 10 minute tolerance to that car and to forgive me for taking the “u” off from “Manuel”. I can assure you that I’m doing it with the same simplicity for who (sometimes) it’s hard not to introduce myself as “Zé”, instead of “José”, during work time. I have to go now. By 9 o’clock I have to be José again.
Best regards,
Zé
Wednesday, June 3, 2009
The Beauty of Fatherhood
My last memory of Ricardo has 13 or 14 years. We were both wearing tight pants doing Capoeira. Me, on the climax of my (pre) teens, and Ricardo, I suspect, on his first manhood years.
Times have changed. Ricardo seemed more good looking and happier. We can only blame Graça, Jorge and Rosa and their beautiful white hats. When I first started The Lisbon Taylor, it never crossed my mind to get a picture like this. Its beauty can turn a picture of a beautiful lady wearing an evening gown with a low neckline into something ordinary. Besides, I can’t think of anything sexier than these marsupial adornments.
PS: Interesting people create interesting projects. This couple opened up a store recently. I enjoyed it and (more important) Time Out also did. At Calçada do Carmo, 26-28.
Monday, June 1, 2009
Maria - shorts and half-boots
Sunday, May 31, 2009
My first turban
If you ask me for an exotic destination, the first country that comes into my mind is India. Besides, I have a hyper-romantic conception of the Indian woman and every time I think about its male version it always occurs to me that scene from The English Patient where the character played by Juliette Binoche starts drooling about Naveen Andrews (Lieutenant Kip Singh) washing his hair after we’d seen him carefully taking off his turban.
Some of the photos that show up here are concepts that I had previously designed in my mind and just waited for the right opportunity to materialize. The turban was exactly on of them. I must admit it was the turban that took me to Martim Moniz. This part of Lisbon and the idea about it that the people from Lisbon have sends me back to everything we cheer about London, New York and all of those big cities that serve as paradigms for the “melting pots” and the “multiracial societies”. The truth is that we tend to appreciate these sociological concepts better if they’re several thousands of miles away from our homes. This is just my own personal confession…
Friday, May 29, 2009
Wednesday, May 27, 2009
Monday, May 25, 2009
Tropical Lisbon
Sunday, May 24, 2009
Rossio train station - bohemian vintage
Friday, May 22, 2009
Conference about style
Wednesday, May 20, 2009
Monday, May 18, 2009
Sunday, May 17, 2009
Thursday, May 14, 2009
Chequers and coincidences

I’ve realised some months ago, reading a fashion editorial in Men’sHealth, that chequers are back for good. It reminded me of the shirt I (probably) took to a Pearl Jam concert in 96 and it made me realise that I’m not that immune to fashion tendencies as much as I would like to think I am. We’re done about chequers.
I like coincidences. They don’t leave me wondering about the good or bad energy of the universe, but I find them amusing. These two fellows are German. In 5 days, I’ve found them in two different places of the city. Ok, they’re designers, they’re here for the OFFF, but it’s still a funny coincidence. The thing is that I really enjoyed talking with these guys. More than a photoblog or a fashionblog, this is a peopleblog. Without nice people like these two guys The Lisbon Tailor wouldn’t have survived for more than two weeks.